this is How We do it
Method to the madness
If point A is where you are and point B is where you want to go, then BWPR is the map to get you to your destination.
We approach every client with an open mind, ready to assist you using the skills and tools we’ve honed as a team and individually. As a versatile group, we have the capability to help you build and grow your brand and create lasting connections to transform your business!
Creative Process
Think of us as your favorite airline –
Your Pilot AKA Account Manager will oversee your account from start to finish and be your personal point of contact for all your needs.
Your Flight Attendants AKA the BWPR Team will provide you with continued assistance to ensure the best results for every project.
Your experience at BWPR will be first-class
PHASE 01
DISCOVERY
As you take off on your journey with BWPR, our first steps focus on getting to know you and your business well enough that we can show you what awaits on the voyage ahead. We make this possible by:
- Compiling hours of research
- Hosting a Kickoff Meeting
/ to strengthen the agency-client relationship
PHASE 02
DEVELOPMENT
Now that you are en route toward your destination, it’s time for us to take the information gathered and draw you a travel guide. At this stage, our team will:
- Build a detailed strategy featuring everything needed to reach the agreed upon goal
- Bring the strategy to life for your targeted audience by creating eye-catching designs and crafting key messaging
PHASE 03
IMPLEMENTATION
We are approaching your destination and preparing to land. This means everything we planned out is about to go into action.
- The strategy that was developed will begin to unfold step by step to ensure your business achieves the goal you set out to reach.
- We support the strategy by connecting and engaging with audiences, both established and emerging, through social media, digital and print advertising, and other strategic creative avenues.
PHASE 04
SUSTAINABILITY
Even though you’ve arrived at your destination, our team is still here for you. After we have assisted you with the specific goal you came to us with, we want to help you and your business navigate the ever-changing markets. BWPR is committed to your long-term success.
- We monitor insights and maintain steady growth for your business.
- We host frequent check-in meetings.
- We emphasize your narrative and aid in strengthening awareness of your organization and events year-round.
Services
What We Do
Our team at BWPR is here to create a personalized itinerary for your specific brand. We offer versatile service options, including:
Public Relations
We prompt the right people into talking about your business while guiding the conversation in the most beneficial direction. A full public relations strategy will be built to support the brand message and establish public opinion through various mediums.
What’s Included?
- Press releases
- Media advisories
- Media relations
- Reputation management
Social Media
We make your business more sociable through strategically selected platforms. Organic content marketing through social media reinforces your brand’s online voice and establishes you as a trusted authority.
What’s Included?
- Original branded graphics and content
- Posts on social platforms
- Social media analytics monitoring
Branding
We get to know your business as well as you do through research and conversations to build a strategy. Once we’ve developed your brand strategy, we will then interpret your brand characteristics in a more visual way, which will include the logo, messaging, and other brand identity pieces.
What’s Included?
- Fully Built Strategy
- Visual Assets
Design
We tell a visual story about your business while keeping your brand consistent across print and digital media. More and more people expect good visual content from businesses; therefore, a well-designed graphic can be the reason your business is noticed by potential clients.
What’s Included?
- Printed materials
- Presentations
- Ads
- Social media graphics
SEO
Search Engine Optimization
We drive your business ranking higher to become discoverable on search engines by existing and potential clients through search engine optimization (SEO). Through clearly defined keywords and strategically curated content, we can bridge the gap between your clients’ wants and your services.
What’s Included?
- Written web content using selected keywords
- Monthly blogs for new content
- Updating local search listings
- Monitoring Google Analytics
Digital Advertising
We introduce your business to new audiences by placing ads on digital platforms such as search engines, websites (e.g. Amazon, eBay, etc.), and social media platforms (e.g. Facebook, Instagram, Pinterest, etc.). Through purposeful digital ads, your business will reach clients wherever they are across the internet.
Copywriting
We communicate your business’s message using strategically written content. We write original copy for both print and digital media to articulate your mission, services, expertise, and accomplishments. It is important that all copy is free of grammatical errors, easily read and understood, and includes industry-relevant keywords.
Website
We reinforce your business’s messaging through an online presence by building a website that reflects your brand standards and compiling and creating content, such as copy and design elements. The website will be mobile and user-friendly so it can be viewed on any device.
Media Buying
We connect your business to new audiences by securing ads in print and digital media platforms such as billboards, newspapers, magazines, television, and radio. By strategically placing media buys, your business will gain the attention and interest of new clients.
Production
We bring your business’s story and other ideas to life through uniquely created photo and video production that can be used across various platforms and mediums, both digitally and in print.
What’s Included?
- Professional headshots
- Product photography
- Event photography
- Hero videos
- Filmed interviews or testimonials
- Event highlight reels
Event Management
We assist your business with planning and hosting events to raise funds and build brand recognition. We spread the word about the event via social media, print materials, media interviews, and media advisories.
What’s Included?
- Consulting on various aspects of the event
- Coordinating volunteers
- Finding sponsors and donors
Crisis Management
We guide your business through every crisis. When companies experience turbulence, it is vital to be prepared, keep the public informed during and after the crisis, and report in a timely and accurate manner to avoid reputation damage.
What’s Included?
- Advising on appropriate responses
- Setting up media interviews
- Conducting follow up announcements and meetings
- Posting updates on social media
- Identifying strategies to gain back public favor and trust
R & D
Research & Development
We identify and understand your business’s audience, discovering your audience’s demographics, geographic locations, values, attitudes, and lifestyles.
What’s Included?
- Conducting online surveys
- Focus groups
- Individual interviews
Fundraising
We develop a strong, consistent donor list and strengthen fundraising efforts for your business.
What’s Included?
- Making phone calls
- Sending emails
- Writing sponsorship letters
- Helping to produce sponsorship packets
The numbers
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- Conversion Rate – 90%
- Return Users – 77%
- Social Following – 85%
Projects
Satisfied Clients
Ongoing Projects
Cups Of Coffee
Let’s Start Something new
Say Hello!
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